Program Booklet Design

Designed a 16-page publication featuring personal stories from caregivers supporting seniors facing health challenges.
Used soft color palettes, thoughtful typography, and editorial layout to create a warm and empathetic reading experience while presenting emotionally sensitive content with clarity and care.

Role: Graphic Design, Editorial Layout
Tools: Adobe Illustrator, Photoshop

Digital Campaign Assets

Developed a series of digital advertisements for social media and web platforms to support recruitment and outreach initiatives.
Created visually engaging assets tailored for multiple formats while maintaining brand consistency. Translated messaging into clear, impactful visuals designed for quick audience engagement and clear communication.

Role: Graphic Design
Tools: Adobe Illustrator, Photoshop, Procreate

Event Booth & Environmental Graphic Design

Designed key environmental graphics for a large-scale exhibition event, including banners, signage, and printed materials.
Created a cohesive visual system to attract visitors and communicate key messaging within a physical space. Worked closely with team members on-site and contributed to audience engagement efforts.
The booth attracted 83 seated visitors over a 3-day event, resulting in 9 follow-up appointments and 30 additional prospective leads.

Role: Graphic Design, Layout
Tools: Adobe Illustrator, Photoshop

Social Media Strategy & Content

Independently developed and produced short-form video content focused on humor, language learning, and audience engagement, using iterative content testing to drive growth and performance.

Role: Concept Development, Content Creation, Video Editing
Tools: Adobe Premiere Pro, After Effects, Photoshop, Audition, Audacity, Clip Studio Paint, Procreate

Menu Redesign

Freelance redesign of a catering menu for a San Diego catering business. I reorganized the content to improve readability, established a stronger visual hierarchy, and created a more polished layout while maintaining the brand's existing red-and-white identity.
Color choices, typography, and spacing were carefully selected to align with the logo and create a cohesive customer experience.
Worked closely with the client through consultations and feedback rounds, delivering final assets optimized for both print and digital use.

Role: Graphic Design
Tools: Adobe Illustrator

Educational Healthcare Flyer Design

Designed a series of informational flyers providing rehabilitation tips and guidance for patients. Structured content to be clear and easy to follow, using layout and typography to improve readability and accessibility.

Role: Graphic Design
Tools: Adobe Illustrator, Photoshop

Template Video Production

Produced and edited customizable promotional video templates sold to franchise owners through an e-commerce platform. Integrated client-submitted footage into pre-designed templates to create localized marketing videos aimed at attracting both customers and potential hires.

Role: Story Boarding, Illustration, Video Editing, Narration
Tools: Tools: Adobe Premiere Pro, Illustrator, Photoshop

Healthcare Brochure Refresh & Translation

Updated and refreshed an existing healthcare brochure by incorporating new brand ambassador imagery, revising content, and improving layout presentation.
Created an English-language version from the original Japanese materials while maintaining visual consistency and accurately adapting healthcare-related information across both versions.

Role: Graphic Design, Translation
Tools: Adobe Illustrator, Photoshop

PowerPoint Newsletter Template Design

Designed three fully editable newsletter templates in PowerPoint, allowing staff to easily update content while maintaining consistent branding and layout structure. Created reusable layouts optimized for recurring content updates and non-designer usability.

Role: Graphic Design
Tools: Power Point, Adobe Illustrator

Banner Ads

Created banner advertisements across multiple sizes for web marketing practice. focusing on strong visual impact and clear messaging. Designed to quickly capture attention and communicate the product concept effectively.

Role: Graphic Design, Illustration
Tools: Adobe Photoshop, Procreate

Video Editing

Produced and edited a promotional video for a blood flow improvement treatment campaign, combining motion graphics, narration, and visual storytelling. Focused on clearly communicating product benefits and engaging target audiences.

Role: Story Boarding, Illustration, Video Editing, Narration
Tools: Adobe Premiere Pro, Illustrator, Photoshop

Comics

Designed a series of narrative comics for recruitment campaigns, using storytelling and character-driven visuals to communicate job opportunities in an engaging and accessible way. Created content to attract and inform potential applicants through clear, relatable scenarios.

Role: Illustration, Storyboarding
Tools: Clip Studio Paint, Adobe Illustrator

Mascot Character Design

Designed a character concept based on an existing brand brief, focusing on personality, visual appeal, and adaptability across different applications. Explored form, color, and expression to create a cohesive and engaging character.

Role: Illustration
Tools: Adobe Illustrator